HELSINKILAND IS A CREATIVE STUDIO IN HELSINKI, FINLAND. WE MAKE WORK ACROSS ALL MEDIUMS & PLATFORMS:
BRANDING, DIGITAL, MOTION, ILLUSTRATION, ENVIRONMENTAL, PRINT, PACKAGING AND MORE!
Helsinkiland harnesses the power of design and integrates the creative spirit into everything we do. Whether we are bringing new products to market, building a brand or developing a fully-integrated cross-channel, pan-media solution, our focus is on you. It's what makes our work resonate, a product jump off the shelf or a user experience more memorable. It's all by design.
01
DESIGN IS POWERFUL
At Helsinkiland, we pride ourselves on asking a lot of questions. After all, your answers drive our solutions—not the other way around. You know where you want to go—that’s your business. Ours is to help you get there by bringing together technical knowledge and resources allowing us to plan, design, configure, build, program, implement and help realize a customized solution for your brand.
02
BUSINESS IS BUSINESS
It’s important to remind ourselves that before we do anything, there’s a lot to be done. Specifically, we need to learn everything there is to know about your business. And we mean everything—your objectives, your competition, your customers, and anything else we can cram into our heads. Then, we take that information back, assess our findings, make recommendations, and submit a binding, fixed estimate for Phase One.
03
PHASE ZERO
Research. Analyze. Evaluate. Explore. We’re deepening our understanding. We build a business case. We look at constraints. We talk about managing change. We also start thinking technically—platforms, infrastructure, and data management. And then we think some more. What should the site do? How will it navigate? How will it communicate the brand message? The result—a detailed white paper with a clear strategy and a concise plan.
04
PHASE ONE
The brand messaging and guidelines have been established. Visual infrastructure has been designed and your brand has never looked better. The end product starts to take shape and we are watching things move and work in concert with one another. What’s next? Why, more planning for future maintenance, supportive brand initiatives and other services to build upon the momentum achieved. It’s always good to strike while the iron is hot!
05
NEXT. FOR NOW.
Helsinkiland believes in maintaining an open door policy with our clients after our work is done. We like to remain a guiding force in the constant evolution of your business to ensure you stay fresh. And as your business grows, we’ll be there—every step of the way. Simply put, we’re in the business of bringing people and technology together and our mission is to help our clients discover their true potential—through careful, strategic planning and a strong brand presence that helps you stand out from the crowd.
06
MOI MOI
SERVICES
COMING SOON / JUNE 2023
Strategy
Define what your organization stands for. Unify your team around an ownable and differentiated brand platform. Align product offerings and customer touchpoints at every interaction with a unified brand strategy.
Messaging
Know what to say and when to say it with a brand story and messaging map that guides your team, answering why you exist, what problem you’re solving, and what you alone will do about it.
Identity
Capture attention and bring your strategy to life with a brand identity platform that establishes you as the market leader. Through logos, color, typography, graphic motifs, and more, we create design systems and visual expressions to distinguish brands from the competition.
Research
Understand your target audience down to the level of belief and create a clear path to growth by identifying not only your ideal customer profiles and personas, but also your brand believers through qualitative and psychographic insights.
Naming
Tap into the power of your brand with a name relevant to your organization’s purpose. Align your executive team, uncover open territories, and secure an ownable global trademark with a name that everyone stands behind.
Management
Activate your design systems and arm your organization with the brand experience tools needed to implement and evaluate your brand communications with confidence.
Whether you’re B2B, B2C, or DTC, our team of expert brand strategists and dynamic creatives will help you strategize, plan, and launch impactful, memorable brand experiences that stand the test of time. Our suite of brand experience solutions are aligned to do one thing—make your brand the only one worth believing in.
SERVICES & SOLUTIONS
We’re not the kind of agency where the most senior people become glorified managers and clients work with junior teams. Instead we love to solve problems, work directly with our clients and contribute our years of experience to arrive at the best possible work.
The better we work together, the easier it is to do great work. That’s why we build teams and processes designed to fit each client’s needs and working style. It’s part of our collaborative approach – and it leads to great chemistry. It’s as simple as that.
Our business model means we have a lower overhead than most other agencies. This allows us to charge less without affecting our profit goals. And, without the red tape, we can deliver work faster, too. All of this adds up to more value for less cost for you.
Successful companies understand the value of good branding and design. And so do we. It’s all about results. We’re truly passionate about doing work that achieves business objectives. It’s what our clients expect from us. And it’s what we aim to deliver. Every time.